Drinxfactory team in a liquor store

04 — Retail Intelligence

See what's
really happening
in market.

We give you an independent view of what's actually happening in store — execution, availability, pricing, staff behaviour and compliance.

01Mystery shopping

Mystery
shopping.

See the store as your customer does.

Our mystery shoppers visit stores and venues against an agreed brief, giving you an independent view of what is actually happening in market.

Bartender holding a bottle of gin behind a bar
On-premise assessment

What we can assess

  • Retailer & staff engagement
  • Product recommendation
  • Availability & visibility
  • Promotional compliance
  • Competitor activity
  • Photos & field evidence
  • Scoring & reporting

The brief decides what's assessed.

Every visit is built around the questions you need answered.

01

Brief

02

Visit

03

Assess

04

Capture

05

Report

02Crowdsourcing

Powered by SmartSpotter

More eyes
in more stores.

When you need fast visibility across a large number of stores, crowdsourcing gets eyes in market without sending a field rep to every location.

  1. 01We set the task.
  2. 02Nearby spotters complete it in store.
  3. 03Results are checked.
  4. 04Photos and data feed back into reporting.

Use it for

  • Store compliance
  • Shelf & availability checks
  • Promotion tracking
  • Price checks
  • Display verification
  • Photo capture
01

Task

02

Spotter

03

Store

04

Verify

05

Report

SmartSpotter is an independent crowdsourcing platform. Drinxfactory delivers this service in partnership with SmartSpotter.

03Two ways to see more

Two ways to
see what's happening.

01

Mystery Shopping

Best for deeper checks around staff behaviour, recommendations and customer experience.

Best when you need to understand

  • Staff behaviour
  • Recommendations
  • Customer experience
  • Execution quality
  • Compliance against a detailed brief
02

Crowdsourcing

Best for quick, photo-verified checks across a large store network.

Best when you need to understand

  • Availability
  • Shelf position
  • Pricing
  • Promotions
  • Displays
  • Compliance across large store networks

We can use either service on its own or alongside our sales and merchandising teams.

Whichever approach we use, you get the photos, store-level results and reporting back in one place.

Need more eyes
in market?

Tell us what you need to understand and we'll build the right approach.

Let's talk