02 — Merchandising
Built to win
In store.
National liquor merchandising focused on the details that help brands stand out, sell and stay front of mind.
Build your merchandising programDan Murphy's · BWS · Liquorland · Independent Liquor
What we
execute.
We make sure what was agreed at head office actually happens in store.
Shelf & Stock
Facings, shelf position, stock weight and brand standards.
Displays & POS
Building displays and secondary locations, and installing POS properly.
NPD & Campaign Rollouts
Getting new products and promotions into store quickly and correctly.
Availability
Checking stock is on shelf, filling gaps and flagging issues fast.
Compliance & Auditing
Checking ranging, pricing, displays and execution against the brief.
National people.
Strong retail relationships.
Focused on the 1%s.
Our merchandisers know liquor retail, know how to work with store teams and are trained to negotiate for better execution.
From shelf position and stock weight to POS, displays and retailer education, we look for the small opportunities that help your brand stand out and sell.
Liquor-specialist merchandisers
People who understand the category, the retailer and what good execution looks like.
Strong retail relationships
Store-level relationships that help us get things done.
Negotiation in store
Better position, more stock, secondary displays and incremental opportunities.
Focused on the 1%s
Facings, position, stock weight, POS, pricing and the details others walk past.
More than merchandising.
Our team also helps educate store staff on the brand, product and key selling points so the people selling it understand it.
We don't just visit the store.
We look for every opportunity to improve how your brand shows up and sells.
See what
happened in store.
Every visit is reported back with the photos and store-level detail you need to see what happened.
- Before & after photos
- Stock availability
- SKU & ranging checks
- Display compliance
- POS execution
- Pricing checks
- Store feedback
- Issues for follow-up
- Visit completion & timestamps
Tracked
Visits completed
Live
Photos captured
On track
Compliance
6
States covered
Execution by state
You give us
the brief.
We get it
executed.
You see
the result.
Build your
merchandising program.
Tell us the brief. We'll tell you how we'd execute it.
Build your merchandising program