Independent & On-Premise Sales
At Drinxfactory, we offer three scalable sales models designed to meet the unique needs of every brand — from rapid activations to full-time national coverage. Each model delivers tailored sales support, field execution, and trade engagement to drive measurable growth.
1. Sales Blitz (Scale Up & Down Model) Purpose: A rapid-deployment campaign built for agility. Ideal for NPD launches, short-term pushes, or seasonal surges, this model allows brands to scale up or down quickly based on activity levels, promotional periods, or evolving business needs.
2. Shared Sales Force Model (4 Brands per State) Purpose: An ongoing, shared-state sales model representing up to four complementary brands per region. This approach maximises efficiency and ensures consistent in-store presence across key independent and chain retailers.
3. Full-Time Team (Dedicated Model) Purpose: A dedicated, brand-exclusive sales force focused entirely on your portfolio. Designed for established brands seeking complete market immersion and full control over execution, visibility, and results.
Why Drinxfactory?
At Drinxfactory, we provide suppliers with an unmatched sales force model—flexible, agile, and tailored to their business objectives through a consultative approach across Australia’s independent retail landscape.
Our industry-leading data analytics program, designed for omni-channel sales, delivers real-time insights at every stage of the sales process, empowering smarter decision-making and maximising ROI.
With a dedicated sales team focused on high-volume outlets, we drive direct sales, expand distribution, and pioneer independent selling solutions nationwide.
Through our sales force, we offer a cost-effective, scalable approach to help suppliers access new distribution opportunities and increase volume across independent retail channels.
Qualified Sales Representatives
Specialists Liquor Sales Specialists
Drinxfactory Employed Representatives
Comprehensive understanding of in both on-premise and off-premise settings equipped with state-of-the -art Drinxfactory Data to support decision making
Familiarity with the different dynamics within on-premise and off-premise merchandising
Drinxfactory Supported Strategy Development
Technology
Drinxfactory Data
Geographic Hot-Spotting & Sales Analysis
Wholesaler Road to Market & Store Lists
Automated Email & Follow-Up Send Outs
Live Reporting & Analysis
Bespoke Insights into OMNI Channels
Technologically driven Route to Market Strategies
Sales & Tactical Merchandising
Outbound Sales Support
Wholesaler Sales Support
NPD Pre-Selling & Promotional Pre Sells
Strategy Development & Speed to Market Sales Force
Tactical Merchandising & Execution
Ability to travel and carry stock/merchandise
PARTNERS
National Coverage
Drinxfactory's assisted selling service extends across Australia, offering a bespoke and tailored selling mechanism for suppliers.
What do we offer?
Focused Distribution Sales Team
Speed to Shelf