Drinxfactory Brand Ambassador at a branded Lemsecco Spritz tasting station

03 — In-Store Sampling & Activation

Put your brand
in their hands.

National in-store sampling managed from start to finish.

Let's talk
450Brand Ambassadors nationally
01Start to finish

We handle
the whole activation.

01

Brief

We agree the stores, dates, product and what success looks like.

02

POS

We produce the tables, signage, uniforms and printed material.

03

Bookings

We book the stores and confirm every session.

04

Logistics

Where required, we pick, pack and distribute stock, POS and campaign material.

05

Training

Every ambassador is briefed on your brand and product.

06

Execution

Our team sets up, samples and sells in store.

07

Reporting

You see sales, feedback and photos from every session.

You give us the brief.
We handle the rest.

We produce and deliver

  • Branded tasting tables
  • Signage
  • Uniforms
  • Printed collateral
  • Campaign POS
  • Logistics & distribution
02Our people

The person
behind the table
matters.

We train our team to understand the brand, the product and the retailer — not simply turn up and pour samples.

Miller Chill activation in an independent liquor store
NED Australian Whisky activation
Calabria Bélena wine activation
Lemsecco Spritz tasting
450 Brand Ambassadors nationally
Liquor experience
RSA ready
Brand-specific training
Product knowledge
Sales & engagement skills
Drinxfactory in-store tasting 1
Drinxfactory in-store tasting 2
Drinxfactory in-store tasting 3
Drinxfactory in-store tasting 4
Drinxfactory in-store tasting 5
Drinxfactory in-store tasting 6
Drinxfactory in-store tasting 7
Drinxfactory in-store tasting 8
Drinxfactory in-store tasting 9
Drinxfactory in-store tasting 10
Drinxfactory in-store tasting 11
Drinxfactory in-store tasting 12

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Local.
State.
National.

The same standard of execution, whether it's ten stores or a national campaign.

03Reporting

What you
get back.

Liquid on lips is the start. We also show you what sold, what shoppers said and what happened in store.

  • Sales
  • Samples distributed
  • Consumer feedback
  • Retailer feedback
  • Execution photos
  • Session completion
  • Campaign trends
Drinxfactory deliver excellent in-store tasting programs for our team, showcasing strong brand presence and meaningful customer engagement — exactly what we set out to achieve. The data dashboard provided valuable insights into consumer interactions and feedback, which added a powerful layer of understanding to the campaign.
Drew Doty — Marketing Director, Proof Drinks

Ready to put your brand
in their hands?

Send us the brief. We'll handle the rest.

Let's talk