Merchandising

Brand Activation

Independent Sales

Tele-Sales

About Us

Connect. Merchandise. Sell. Win.

Connect.
Merchandise.
Sell. Win.

Connect. Merchandise.
Sell. Win.

Drinxfactory Group is an extension of your team, specialising in Independent Sales, Wholesaler & Account Managment, Merchandising, and In-Store Sampling solutions across the Liquor industry.

We are Drinxfactory Group, your premier partner for all things merchandising, brand activation, and in-store sampling. We are exclusively focussed on the liquor industry.

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Trusted by major brands & retailers

Merchandising

We specialise in full-time merchandising teams that operate across national retail, independents, and key banner groups.

Our model scales, deploying high-performance teams Australia-wide across retail and on-premise channels to deliver consistency, impact, and results.

In-Store Merchandising & Field Support

Visual Merchandising Services

Retail Analytics and Data & Auditing

Product Recall, Relabelling & Restocking management

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Brand Activations

We excel in delivering seamless in-store tastings and brand activations.

Our team of liquor specialists undergoes top-tier training to provide exceptional support to our suppliers.

With our advanced data analytics program, suppliers gain real-time access to live dashboards, complete with photos and compliance tracking.

5000

Sessions completed

10,000

Customer Conversions

Conversions

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Independent Sales

We run three high-performance sales models designed to match your growth stage.

Our fully dedicated sales force represents your brand exclusively, delivering deep focus and consistent execution.

Alongside this, we support brands with our multi-brand syndicated team operates across NSW and VIC, expanding into QLD in January 2026 to provide broad, efficient coverage.

For emerging brands, tactical sales blits or key retail–focused campaigns, our scale-up model accelerates market entry — targeting priority independent banners and on-premise venues to drive distribution, visibility, and rapid momentum.

Independent Sales

On-Premise Sales

Account Managment & MSO Support

Wholesaler Suppot & Order Placement

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Who Is Drinxfactory?

Drinxfactory Group is a leading sales and merchandising activation specialist in the FMCG sector, with deep expertise in the liquor and beverage industry.

Our expert team delivers end-to-end support—from data-driven insights to in-store execution—helping brands optimise performance and grow market presence.

We offer a full-service sampling program, allowing consumers to trial products firsthand and boosting brand visibility and engagement.

With a strong focus on compliance and activation, we manage relationships across national and independent retailers, support NPD launches, and drive sales in both retail and on-premise channels.

Over 5000 Samplings:

With over 5,000 sampling executions across multiple channels, Drinxfactory has built strong relationships with retailers, banner groups, national chain stores, and on-premise venues across Australia.

500 Specialists:

Drinxfactory employs a highly skilled team of 500 Liquor & FMCG Activation Specialists across Australia.

Our flexible staffing structure allows us to scale and adapt to meet your unique needs and campaign requirements.

Trusted by industry leaders:

We have worked and collaborated with Industry Leaders including: Bacardi-Martini, Drinkworks Australia, Australian Vintage Limited, Gooddrinks Australia, Archie Rose Distilling, Thirsty Camel Retailers, Amber Beverages and more!

PARTNERS

National Coverage

Drinxfactory’s services span across Australia to provide a bespoke and tailored In-store Sampling Activation & Merchandising Service.

About Us

Hear it from our clients.

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks