Merchandising

Brand Activation

Independent Sales

Tele-Sales

About Us

Connect. Merchandise. Sell. Win.

Connect.
Merchandise.
Sell. Win.

Connect. Merchandise.
Sell. Win.

Drinxfactory Group is an extension of your team, specialising in Merchandising, Independent Sales, and In-Store Sampling solutions across the Liquor and FMCG industries.

We are Drinxfactory Group, your premier partner for all things merchandising, brand activation, and in-store sampling. We are exclusively focussed on the liquor industry.

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Trusted by major brands & retailers

Merchandising

We specialise in In-Field merchandising solutions, helping brands stand out in-store.

Our expert team uses a custom-built app designed for the Liquor & FMCG industry to execute campaigns with precision and efficiency.

With real-time data insights, we optimise in-field performance and put key metrics at your fingertips.

In-Store Merchandising & Field Support

Visual Merchandising Services

Retail Analytics and Data & Auditing

Product Recall, Relabelling & Restocking management

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Brand Activations

We excel in delivering seamless in-store tastings and brand activations.

Our team of liquor specialists undergoes top-tier training to provide exceptional support to our suppliers.

With our advanced data analytics program, suppliers gain real-time access to live dashboards, complete with photos and compliance tracking.

5000

Sessions completed

10,000

Customer Conversions

Conversions

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Independent Sales

As an extension of your sales force, we offer tailored solutions including independent retail sales, on-premise representation, and lead generation support.

We provide tailored solutions for companies of all sizes to enhance sales, visibility, and brand traction.

Additionally, we offer insights into independent retailers, support route-to-market strategies, and drive measurable Independent sales growth.

Independent Sales

On-Premise Sales

Lead Generation

Tactical Merchandising

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Who Is Drinxfactory?

Drinxfactory Group is a leading sales and merchandising activation specialist in the FMCG sector, with deep expertise in the liquor and beverage industry.

Our expert team delivers end-to-end support—from data-driven insights to in-store execution—helping brands optimise performance and grow market presence.

We offer a full-service sampling program, allowing consumers to trial products firsthand and boosting brand visibility and engagement.

With a strong focus on compliance and activation, we manage relationships across national and independent retailers, support NPD launches, and drive sales in both retail and on-premise channels.

Over 5000 Samplings:

With over 5,000 sampling executions across multiple channels, Drinxfactory has built strong relationships with retailers, banner groups, national chain stores, and on-premise venues across Australia.

250 Specialists:

Drinxfactory employs a highly skilled team of 250 Liquor & FMCG Activation Specialists across Australia.

Our flexible staffing structure allows us to scale and adapt to meet your unique needs and campaign requirements.

Trusted by industry leaders:

We have worked and collaborated with Industry Leaders including: Bacardi-Martini, Drinkworks Australia, Australian Vintage Limited, Gooddrinks Australia, Archie Rose Distilling, Thirsty Camel Retailers, Amber Beverages and more!

PARTNERS

National Coverage

Drinxfactory’s services span across Australia to provide a bespoke and tailored In-store Sampling Activation & Merchandising Service.

About Us

Hear it from our clients.

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks

"Drinxfactory has excelled in conducting consumer samplings in retail stores for us, showcasing professionalism, diligence, and a passion for our brand. Their real-time feedback mechanism is commendably efficient, putting them ahead in the industry. Due to their work, we have the confidence of our retail partners and are gaining more listings."
Kieran Barton
Co-Founder Chilli Marketing & Noot Drinks Co
“I can’t speak highly enough about Ariah and the wider Drinxfactory team, they have executed in store samplings for us across all the major liquor chains. We brief them on product and messaging & from there they take full control of the process. They care about your brand and deliver a really authentic service so much so they will feel like an extension of your business.”
Mark Collins
Co-Founder | Mandatory Spirit Co
“Ariah and the team are exceptionally driven to deliver results. Drinxfactory processes and awesome communication, means that the entire experience from initial call, to briefing, managing and booking the stores, ensuring stock is available and being able to access results and receive feedback and performance is seamless.”
Nikki Romans
Nikki Romans Consulting
"Drinxfactory's sampling campaigns have been a game changer for us in driving trial and getting more liquid-to-lips, which in turn has significantly boosted our sales both in-session and over time. The professionalism of their in-store team ensures our brand is always well represented. "
Braeden
Dodge Drinks