Trusted by major brands & retailers
Merchandising
In-Store Merchandising & Selling
Visual Merchandising Services
Retail Analytics and Data & Auditing
Product Recall, Relabelling & Restocking management
Brand Activations
We stand out in executing in-store tastings and brand activations flawlessly. Our team comprises liquor specialists who undergo state-of-the-art training programs to ensure they provide top-notch support to our suppliers. With our cutting-edge data analytics program, suppliers gain access to live data analytics dashboards, along with features such as photos and compliance tracking.
5000
Sessions completed
Assisted Selling
As an extension of your sales force, we offer the option to utilize our Exclusive Sales Forces or Co-Fund a shared sales team to enhance sales, visibility, and traction for your brand. Additionally, we provide insights into independent retailers, support with route-to-market strategies, and drive sales growth.
Exclusive Selling
Co-Funded Sales Teams
Route-to-Market Strategies & Independent Retail Insights
Tactical Merchandising & Sell in
Who Is Drinxfactory?
Drinxfactory Group is a highly adaptable sales and merchandising activation specialist organisation that focuses on the fast-moving consumer goods (FMCG) sector, with a specific emphasis on the liquor industry. Our dedicated team possesses extensive expertise in data collection and analysis, providing valuable insights for our clients.
We a comprehensive sampling service that allows brands and partners to effectively engage consumers by allowing them to experience their products firsthand. This strategic approach enables brands to maximise exposure and build brand recognition among their target audience.
With a strong emphasis on compliance and activation, our team excels in managing relationships with both national and independent retailers. We provide valuable support for new product development (NPD) launches and facilitate sales in independent retailers and on-premise venues.
Over 5000 Samplings:
We have completed over 5000 sampling executions across various channels, developing strong relationships with retailers, banner groups, national chain stores and on-premise venues across the country.
250 Specialists:
We employ a highly skilled team of 250 Liquor Activation Specialists located across Australia. Our staffing structure provides the ability to scale and adapt to your needs and requirments.
Trusted by industry leaders:
We have worked and collaborated with Industry Leaders including: Bacardi-Martini, Drinkworks Australia, Australian Vintage Limited, Gooddrinks Australia, Archie Rose Distilling, Thirsty Camel Retailers and others.
PARTNERS
National Coverage
Drinxfactory’s services span across Australia to provide a bespoke and tailored In-store Sampling Activation & Merchandising Service.
